Strategy Recommendation Writing Preparation
For this two-part assessment, you will create an Excel spreadsheet of credible sources to use when studying the impact of the Internet and social media on a company of your choice. You will then create a 5–7-page annotated outline of an Internet and social media strategy for the company, based on the sources you identified.
Note: The assessments in this course are sequenced in such a way as to help you build specific skills that you will use throughout your program. Complete the assessments in the order in which they are presented.
This assessment allows you to show your ability to research and to organize information, as well as to develop the outline of a strategy for application in a business environment.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
- Competency 1: Examine the use of critical, strategic, and ethical thinking in decision-making.
- Assess the ethical impact of the Internet on a business.
- Competency 2: Integrate the Internet, collaboration, and virtual environment strategies into general business management planning and decision-making.
- Assess the current use of the Internet by a company.
- Assess the strengths, weaknesses, opportunities, and threats of Internet use for business issues.
- Identify existing technology for management’s consideration.
- Competency 3: Integrate business strategies into general business management planning and decision-making.
- Propose a business strategy recommendation that is well organized, professional, and persuasive.
- Competency 4: Analyze relevant global business concerns for the future.
- Assess the use of the Internet in a global environment.
- Competency 5: Communicate in a manner that is professional and consistent with expectations for members of the business professions.
- Communicate in a manner that is professional and consistent with expectations for members of the business profession.
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