consumer decision-making process

3-5 pages excluding cover, abstract, and reference pages

• Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician.
  • Go to a local health care system and under “Choose a doctor” (or similar wording allowing a search for physicians associated with that center), search for a primary care physician.
  • Discuss how the doctor’s information is positioned to make him or her a good choice.
    • What types of information are included?
    • What types of information do you feel are missing?
    • Why do you feel this is important from a marketing perspective?
• Make 2 recommendations for ways to influence that decision at different points in the process.
• How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site?