Consumer Traits and Behaviors Presentation

Identify at least three psychological processes and three social processes that may influence consumer behavior.
Explain the importance of understanding the influence of psychological and social processes on marketing communications.
Explain the relationship between consumer traits and behavior. Provide a specific example.
Analyze how social and cultural settings influence consumer behavior.
Examine the reasons why consumers interpret marketing messages differently.
Include at least eight peer-reviewed sources.
Prepare a 10- to 15-minute oral presentation accompanied by an 8- to 10-slide Microsoft® PowerPoint® presentation.

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