Duty Ethics

In the Module 4 Case, you will be applying duty ethics to the Mattel case.Required ReadingSethi, S., Veral, E., Shapiro, H., & Emelianova, O. (2011). Mattel, Inc.: Global manufacturing principles (GMP) – A life-cycle analysis of a company-based code of conduct in the toy industry. Journal of Business Ethics, 99(4), 483-517. Retrieved from ProQuest.

Case Assignment :In a well-written, 4- to 5-page paper (not including cover and reference pages), apply Duty Ethics to the Mattel case study.Briefly (1-2 paragraphs) describe what is meant by duty ethics.Choose two ethical issues raised by the Mattel case (e.g., Mattels treatment of company employees would be a good choice of ethical issues). Apply duty ethics to your two Step 2 choices. How does use of duty ethics as a lens inform the ethical nature of your two choices? Remember that duty ethics concerns duty and rights, so be sure to address both in your written analysis.Be sure to include at least two sources from the library to support your discussion and analysis.Be sure that you properly cite your sources using proper APA style, and use proper in-text citations

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Duty Ethics

1. What do you think are some weaknesses with Kant’s Duty Ethics? What are the strengths? Provide examples (that are not in the lecture/video clip/etc.)

2. How would you use duty ethics in the business setting?

3. What would a Kantian do in terms of advertising? Is there a duty to promoting a good to a consumer, or to the consumer him/herself? Think of examples – use the pictures from the lecture if you would like! You should also refer to “In Defense of Advertising” to help you with this question.

4. Reflect on this quote using Kant and Aristotle: “What is good for a government or company may be in conflict with what is good for the individual.”

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