Ethics and promoting your site

There are many great ways to promote your site like search engine optimization strategies and pay per click or other inbound links. And there are unethical and often illegal techniques like spam and link bait that could tarnish your site’s reputation or land you in legal trouble.

Part 1: ETHICAL RESEARCH
Using your text, online internet periodicals, or articles from the full-text databases in the library:

â?¢Research unethical marketing techniques used in e-business, including but not limited to:
â?¦Page Cloaking and Mirror Pages/sites
â?¦Spam Email
â?¦Keyword Stuffing and Irrelevant Keywords
â?¦Spam Blogs
â?¦Link Farms and Link Bait

â?¢What are the consequences of using these techniques improperly? Which can be unethical? Which can be illegal?
This section of the paper should be 2-2 ½ pages in length

Part 2: SITE APPLICATION
After having researched the unethical aspects of e-marketing, what techniques will you use to promote your site? Considering your target market and competition, select 3 techniques that you will use to promote your site.

â?¢Provide rationale for the choices.
â?¢Explain how you will apply the technique.
â?¢Create an example of the technique for your site.
â?¢Analyze how your application is deemed to be ethical.

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