Ethics in Packaging and Branding

Marketing communicators need to ensure that both packaging and branding of their product follow ethical standards.

Regards to packaging, the item needs correct labeling information and a safe package.

Regards to food the FDA said standards in terms of proper labeling.

• In addition, the label has to contain graphics that include a true representation of the product.
• Finally, it is important for the package to be safe, especially regarding medications and child safety features.

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