Federal Regulatory Agencies

The Federal Trade Commission’s regulatory authority encompasses deceptive advertising, unfair practices, and information accuracy.

• Within FTC, the Division of Advertising Practices “protects consumers from unfair or deceptive advertising and marketing practices that raise health and safety concerns, as well as those that cause economic injury” (FTC, n.d., para. 1).
• Their enforcement includes the advertising of dietary supplements and weight loss products, monitoring and creating strategies for enforcement of new advertising techniques and media, supervising the advertising of food to children, maintaining industry practices regarding the marketing of violent movies, music, and electronic games to children, and observing marketing practices in regards to alcohol and tobacco products (FTC, n.d.).

The Division of Advertising Practices also works with state and international officials regarding the enforcement of consumer protection issues and the self-regulation of the advertising and marketing industries.

The FDA is responsible for guidelines and directives in regards to the packaging of food and drug products.

• Besides an accurate listing of ingredients, many foods now require specific nutritional information on the labels.
• In addition, the Food and Drug Administration is responsible for labels and advertising of prescription drugs.
• They are responsible for ensuring the other truthful and that any claims made in the advertisements are supported by scientific facts

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