Project Deliverable : Ethics & Social Responsibility Plan

Read Chapter 14 of the course text: Successful Business Plan. When completing
this assignment, refer to the sample social responsibility plan preparation
form on pp. 261-262 and the sample business plan on pp. 263-264.

Write the three to five (3-5) page ethics and social responsibility section of
your business plan, in which you:

1.Describe the ways in which your company is committed to being a good
corporate citizen. ?Hints: Consider the following areas: ?Creating jobs
?Following the laws of every jurisdiction in which your company operates ?Fair
and honest treatment of employees ?Non-discrimination of employees and
increasing diversity of your work force ?Hints: If your company is designed as
a social venture in which you have a primary purpose of achieving a social or
environmental goal describe what that goal is and what aspects of your company
are designed to reach that goal. Provide a rationale for why you have or why
you have not chosen this to be a social venture.

2.Discuss how your company’s
activities will affect the environment and identify the steps you will take to
mitigate any negative impacts. ?Hints: As a beverage company, consider such
issues as your choice of packaging, disposal of bottles / packages by
consumers, and your use of resources, such as water in areas where water may be
scarce.

3.Determine any health issues / claims related to the product you are
making, whether negative or positive. Suggest the strategy your company will
use to mitigate any negative issues, and to ensure any positive claims are
true. 4.Many beverage products have negative health impacts on certain segments
of a population (e.g., children, pregnant mothers, etc.). Suggest your
company’s plan, through advertising, distribution, and / or other methods, to
target and reach only appropriate market segments.

5.Format your assignment according to these formatting requirements: a.Cite the resources you have used to complete this exercise. Note: There is no minimum requirement for the number
of resources used in the exercise. b.Be typed, double spaced, using Times New
Roman font (size 12), with one-inch margins on all sides; references must
follow APA or school-specific format. Check with your professor for any
additional instructions. c.Include a cover page containing the title of the
assignment, the students name, the professors name, the course title, and the
date. The cover page and the reference page are not included in the required
page length. The specific course learning outcomes associated with this
assignment are:

Assess how ethics, corporate social responsibility, and environmental
sustainability impact strategy. Use technology and information resources to
research issues in strategic management. Write clearly and concisely about
strategic management using proper writing mechanics.

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