Value Proposition Pitch: Childhood Obesity

In  this assessment you will choose one of two social challenges to  research, propose a solution and present a value proposition pitch.

You  will present your findings as a value proposition pitch as per the  Sample Structure outlined in this document. While this assessment  follows a report structure (although it has no executive summary or  appendix) it needs to be more than a mere presentation of facts, and  should be supported using effective references to the literature. It  should incorporate what you have learnt about STORY TELLING and PITCHING  in order to articulate your proposed solution and the value it presents  to the customer. In this way it will persuade the customer that your  solution is indeed the one they should go with.

This assessment addresses the following Unit Learning Outcomes (ULOs):

1. Demonstrate professional communication skills in order to effectively articulate an idea and convince others of its merit

2. Apply innovation frameworks to evaluate a social need and/or problem and offer a potential solution.

Please  note: while a creative solution to the client’s issue is certainly part  of this assessment the focus is on providing your value proposition  pitch (what benefit the solution will deliver to the customer).

Assessment details
Work through the following steps to complete this assessment:

Choose one of two social challenges from the examples below.

Childhood obesity

A  local government in a regional location wants to partner with a social  innovation enterprise to combat the increasing prevalence of childhood  obesity in their community. It is understood that there are many causes  for this including diet, lack of appealing exercise offerings for the  youth and the low socio-economic status of many of the residents in the  area. The government’s health manager is wary of stigmatising the young  people involved but at the same time is aware of the growing burden  these young people may place on the health system. They are keen to help  the youth of the community be the best they can be.

Your challenge is to present an engaging and inclusive solution to the health manager to combat childhood obesity in this town.

Apply  the design thinking methodology to formulate potential solutions to the  social issue you have identified. Complete the weekly learning  activities (Week 7–10) to collaborate with your fellow students and use  design thinking to improve your initial concept.
Use the Value Proposition Canvas (Strategyzer, 2016) as a tool to explain the value proposition of your proposed solution.

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