In this assessment you will choose one of two social challenges to research, propose a solution and present a value proposition pitch.
You will present your findings as a value proposition pitch as per the Sample Structure outlined in this document. While this assessment follows a report structure (although it has no executive summary or appendix) it needs to be more than a mere presentation of facts, and should be supported using effective references to the literature. It should incorporate what you have learnt about STORY TELLING and PITCHING in order to articulate your proposed solution and the value it presents to the customer. In this way it will persuade the customer that your solution is indeed the one they should go with.
This assessment addresses the following Unit Learning Outcomes (ULOs):
1. Demonstrate professional communication skills in order to effectively articulate an idea and convince others of its merit
2. Apply innovation frameworks to evaluate a social need and/or problem and offer a potential solution.
Please note: while a creative solution to the client’s issue is certainly part of this assessment the focus is on providing your value proposition pitch (what benefit the solution will deliver to the customer).
Work through the following steps to complete this assessment:
Choose one of two social challenges from the examples below.
A local government in a regional location wants to partner with a social innovation enterprise to combat the increasing prevalence of childhood obesity in their community. It is understood that there are many causes for this including diet, lack of appealing exercise offerings for the youth and the low socio-economic status of many of the residents in the area. The government’s health manager is wary of stigmatising the young people involved but at the same time is aware of the growing burden these young people may place on the health system. They are keen to help the youth of the community be the best they can be.
Your challenge is to present an engaging and inclusive solution to the health manager to combat childhood obesity in this town.
Apply the design thinking methodology to formulate potential solutions to the social issue you have identified. Complete the weekly learning activities (Week 7–10) to collaborate with your fellow students and use design thinking to improve your initial concept.
Use the Value Proposition Canvas (Strategyzer, 2016) as a tool to explain the value proposition of your proposed solution.
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